I have more than 20 years of experience in the distribution industry. Especially in marketing and sales in close cooperation with worldwide manufacturers and trading partners such as resellers, specialty retailers. I am specialized in e-commerce, online marketing as well as digital distribution and am a part-time lecturer for digital marketing, e-commerce, digitalization and distribution at various teaching institutes in Switzerland.
With the equipment that Vogt-CTE supplies, lives are saved every day. Our delivery program makes our world and the work of firefighters, police, paramedics and the army safer every hour. I am proud and happy that I can use my knowledge today in an area where people are at the center, who rely on us and our services.
I have more than 20 years of experience in the distribution industry. Especially in marketing and sales in close cooperation with worldwide manufacturers and trading partners such as resellers, specialty retailers. I am specialized in e-commerce, online marketing as well as digital distribution and I am a part-time lecturer for digital marketing, e-commerce, digitalization and distribution at various teaching institutes in Switzerland.
Although I am trained as a craftsman and have some skills in this area, I do not have any experience as a rescuer, policeman or firefighter myself. But I do know marketing and sales. And I have learned how to pass on my knowledge to trade customers and interested parties. So my contribution is a little different than you might expect. Nevertheless, I hope that in this way I can support an industry that helps people and animals in need …
The center of my activity has always been working with customers. And it has always been B2B – business to business – and logically exclusively in a two-tier trading system. So I know exactly the needs of our trade customers and can respond to them well. My knowledge in marketing and especially my experience in sales, marketing, business development and market access help me a lot to be able to support our customers also in the sell-out.
Selling products to our partners is important to us, but it is not the end of our involvement in the sales process. Vogt-CTE has understood that it is also about supporting our customers in selling out. It is about supporting our partners to successfully sell their products in the market. My experience helps me to shape this with our trading partners, if desired. This ranges from support in marketing, sales, social media as well as at trade shows and at road shows and much more. I call it channel marketing and it has been a central part of my work for many years.
My passion is all things digital. I’ve learned how it can help me with many things and that it doesn’t hurt me, but opens up a world of new possibilities. I am not only a user of these digital opportunities, but I also deal with digital issues on the side. I impart the knowledge that I have gained over the years as a marketing manager, sales manager and digital manager in many projects. You can read some of it in the articles on the left
For many years I have been doing marketing and distribution for companies that push boxes and packages around the world. Logistics and distribution is therefore an essential part of my work. And with that comes the fact that not only customers, but also manufacturers are important stakeholders in my work.